Kildare Village is announced as the official Lifestyle Partner of Leinster Rugby

Kildare Village, one of Ireland’s leading retail destinations, today announced a three-year partnership with Leinster Rugby. As the new official lifestyle partner of Leinster Rugby, Kildare Village will align with one of the most successful and celebrated rugby clubs in Europe, to bring exceptional experiences to fans, players, and the wider community over the coming years. The partnership marks a significant collaboration between two leading Irish brands and two brands that are rooted in Leinster.

The partnership will include player appearances, match day activations, hospitality and other opportunities for Leinster Rugby supporters from all across the province to engage even more with the club and to also benefit from a range of money-can’t-buy experiences from Kildare Village, as well as exciting opportunities across their digital and social platforms.

Victor Biffi Rosano, Business Director at Kildare Village said: “We are delighted to partner with Leinster Rugby, a club that embodies passion, dedication, and a strong sense of community—values that are at the heart of Kildare Village. This partnership is a perfect fit for us, and we look forward to working closely with Leinster Rugby to deliver an exceptional experience for both our guests and rugby fans alike.” 

Shane Nolan, CEO of Leinster Rugby commented: "We are delighted to welcome Kildare Village as a new partner of Leinster Rugby. This collaboration, with an iconic and well-established retailer like Kildare Village, brings together two brands rooted in excellence and community spirit. There are very few journeys along the M7 that don't include a stop into their shopping destination and to have the Leinster Rugby logo now positioned front and centre to a whole new audience of consumers, from home and abroad, makes this a hugely exciting opportunity for us. Kildare Village's commitment to providing exceptional experiences aligns perfectly with ours, and we look forward to building a successful partnership that will enhance the experience for our supporters and everyone involved with Leinster Rugby."