Kildare-based co-op gets rebranded
Marking the FRS Co-Op rebrand at the Turas Nua office in Naas were (left to right) Roisin Kelly and Noel Synnott
A SOCIAL enterprise cooperative which has 30 personnel in Co Kildare has rebranded.
FRS has rebranded as FRS Co-Op. The group, which employs approximately 30 people in Kildare, includes several nationally renowned businesses, working across employment, fencing, government and training.
FRS’s Turas Nua operation runs offices in Athy, Naas and Maynooth, while FRS Farm Services has a number of team members working throughout the county.
Other FRS businesses active in Kildare include FRS Recruitment, FRS Training, FRS Fencing, FRS Contract Services, Herdwatch, the leading farm management app and WrkWrk, the temporary employment service On a national basis, FRS Co-Op employs 2,000 people across the group and has a turnover of circa €100 million. Originally founded in 1980 as National Co-op Farm Relief Services (NCFRS), it has since grown its operations in Kildare and around the country.
Speaking about the rebrand, Colin Donnery, Group CEO of FRS Co-Op said: “We want all customers, clients, colleagues, friends and stakeholders in Kildare to know about our new name and what it represents. Since it was formed in 1980, co-operation with our colleagues and neighbours has been central to everything we do in FRS.
“We’ve always had deep roots in our local communities, in Kildare and anywhere else that we are active. We know that we grow better together, a belief that is ingrained in everything we do. That is why we wanted the co-op aspect of our business to be more prominent in our new branding.
“As we look to the future of the business, those ideals will continue to be our key strength. Our mix of local and national experts, combined with an eye on innovation, allow us to work effectively with communities we live in and the businesses we work with, both in Kildare and further afield.
He added: “FRS Farm Services will continue to help more than 2,000 farms around the country, including many in Kildare, every day. FRS Fencing, Ireland’s leading fencing provider delivered 2.5 million metres of fencing for their customers last year and will continue to support farms, homes and businesses across the county and around the country.
“Turas Nua will continue working to help the unemployed in Kildare to find jobs. And we will continue to build the expertise and support offered through FRS Training, FRS Recruitment, FRS Contract Services, WrkWrk, Herdwatch and more.
Mr Donnery concluded: We know we can get more done by working together and growing together with our colleagues, our customers and our communities in Kildare and across Ireland. It’s what we’ve always done. It’s the FRS Co-Op way.”
