NFL goes full GAA with Beir Bua jersey collab ahead of Croke Park fixture
Eva Osborne
Irish clothing brand Beir Bua has reimagined NFL teams as GAA clubs for its latest jerseys.
The limited edition jerseys will go on sale on Friday exclusively at the NFL shop in Dublin.
The jersey launch precedes the fixture between the Pittsburgh Steelers and the Minnesota Vikings in Croke Park on Sunday.
In an interview with Off The Ball, Ciarán Jordan of Fanatics, the retail partner of the NFL, said: "When we knew the game was coming here, we wanted to find product stories and collaborations that would really resonate here in Ireland.
"We approached the team at Beir Bua, and they've obviously got this brilliant heritage in telling retro GAA stories.
"We asked them: 'What would it look like if the Vikings or the Steelers were GAA teams? And we've got the jerseys here.
"It's really cool, and we've got a little bit of stitching here to mark the occasion on Sunday. It's really limited edition so we think this will go fast."
Jordan said there will be a "little bit of a party" instore at the launch on Friday evening, adding that he hopes "the queue's not too long for people who come out".
The Pittsburgh Steelers will take on the Minnesota Vikings on Sunday, September 28th, at 2.30pm in Croke Park.
