Ten years have passed since the Ice Bucket Challenge

Ten years ago, a viral phenomenon swept through the county, the country, and indeed the globe.

In the latter half of 2014, people across Kildare took a seat outside, said a few words to camera, then gasped as excruciatingly cold water was dumped over their head by grinning family and friends. I write from personal experience.

The Ice Bucket Challenge raised unprecedented awareness and funds for Motor Neurone Disease (MND). To commemorate this milestone, the Irish Motor Neurone Disease Association (IMNDA) partnered with iReach to conduct new research exploring the lasting impact of the Ice Bucket Challenge on public awareness of MND in Ireland.

The findings showed high levels of recollection as well as increased awareness of the disease, but also that a significant number of people have a connection to MND. One in five people know someone or knew someone with MND, underscoring the widespread impact of this debilitating disease within our communities. A whopping 94% of people remember the Ice Bucket Challenge, illustrating the profound effect it had, even ten years later.

More than half of respondents either participated in the challenge or donated to the cause, reflecting the broad engagement and support the campaign garnered. Almost half (48%) say their awareness of MND increased as a direct result of the Ice Bucket Challenge. And 41% of respondents are now more aware of the IMNDA than they were a decade ago.

“The Ice Bucket Challenge was a watershed moment in our efforts to raise awareness of Motor Neurone Disease,” said IMNDA CEO Kevin Burn. “The fact that 94% of people still remember it a decade later shows the profound impact it had. This challenge not only increased awareness but also connected communities across the globe in support of those living with MND.

“We are incredibly grateful to everyone who participated, donated, and helped spread the word. The awareness and funds generated supported the vital services we provide to individuals and families affected by this devastating disease. Lots done but still much more to do in the fight against MND.” The IMNDA continues to provide vital services to individuals and families affected by MND. These services include specialised equipment loans, home visits by MND nurses, and access to support groups and counselling, all aimed at improving the quality of life for those living with the disease and their caregivers and families.

More than 85% of the IMNDA’s funding comes from fundraising. Text MND4 to 50300 to make a donation of €4 and help them continue to support people living with MND in Ireland and their families. 

For more information, visit imnda.ie.